This article examines how individuals strategically regulate their visibility on social media through digital blocking, a set of practices that hinder others’ gazes and shape self-presentation online. Drawing on Georg Simmel’s concept of “blasé attitude” and Erving Goffman’s notion of “civil inattention,” I conceptualize digital blocking as a mechanism of visual control that allows individuals to regulate exposure and social interactions on their social media platforms. I argue that these mechanisms—blasé attitude, civil inattention, and digital blocking—not only shield individuals from unwanted stimuli but also reinforce social distance. To capture the specificity of digital forms of visual control, I integrate the concept of imagined affordances, highlighting how platform design interacts with users’ fears, desires, and expectations. Based on narrative interviews with individuals aged 18 to 40 in Santiago de Chile, this study investigates how these users employ and signify platform features such as hiding stories, unfollowing, or shifting between public and private accounts in different, often gendered, ways to navigate their digital interactions. This study contributes to a sociological understanding of visibility, digital agency, and the everyday politics of online interaction.