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Testing the Self: Digital Trials and Identity Work on Instagram

2025

This article examines young people’s strategies for navigating identity challenges on socialmedia, where platforms act as testing arenas for digital self-presentation. Drawing fromnarrative theory and the sociology of individuation, we conceptualize this process as“digital trials.” Through interviews and monitoring of 33 young people’s Instagramaccounts in Chile, we identified three primary trials: the pursuit of singularization, therecognition of authenticity, and the delimitation of safe spaces. While Instagram presentschallenges, users strategically engage with its features to navigate these trials. Certainplatform functionalities facilitate this process. However, social differences emerge, withsome individuals unable to overcome these challenges and seeking alternative options.Thus, social media serves as a trial-and-error arena for users and platforms alike

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